Quick thinking makes new eatery a Humdinger, not a Bonehead - Memphis Business Journal:

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The partners, who operate as LLC, openecd on March 30 at 6300 Suite 101. Schlesinger, CEO of , and a veteran, initially planned to open up as a a fast-casual concept then ownerd by Atlanta-based However, Raving Brands sold the forcing Schlesinger and Smith to changew their plans. While changing the concept quickly was a finding a new name wasespecially difficult. Smith and Schlesingefr wanted to have a name that incorporatecd both seafoodand chicken, the restaurant’s main menu but found that to be They whittled a list of 40 names by focusing on something differeny and catchy. Humdingers uses piri-piri chilii peppers, grown in South Africa, in its saucex and seasonings.
“Piri piri” is Swahili for “pepperr pepper.” “It really sets us apart from othefr fish andchicken places,” Smith says. Smith and Schlesinger plan to open up three of the fish and seafoodf restaurants in the Memphismetrl area. Laura Trezevant, president of , representee the tenant in the lease negotiations whileJohn Walker, ownerd of LLC, and Danny Buring, locap partner at LLC, represented the landlord. Peabody ad campaigmn has ducks, big buckds What does the North American mallard and closes to half a billion bucks havein common?? They are both vitap components of Memphis-based ’s new ad campaign for the massive expansion of The Peabody Orlando.
The $450 million project is expected to lure more functionslike conferences, corporate meetings and exhibitions to the hotel. The groulp also wanted the campaign to expandcThe Peabody’s brand and the hotel chain’s mallard symbol made things, well, ducky. “Who else can put a big picturd of a duck in their ad and talk aboutf investing close to a half billion dollars on expandiny at the same saysTim Fisher, senior vice president and executive creativwe director for Fry Hammond Barr, the Fla. ad agency responsible for the campaign. “That’sz own-able.
” The nine-minute video shows new renderings of thecompletee building, photographs of the new king guest rooms and their state-of-the-ary bathrooms, which feature mirrors with built-inm televisions. The video is available on youtube.com and at Upon completion, Peabody Orlando will be the 15thlargest non-gaming hotekl in the U.S. It’s not quite UFC, and it isn’yt pay-per-view, but mixed martial arts is makinh its debut in the grand lobbgy of onJune 20. Local MMA promoter is hosting a 12-fighgt card of local talent that could someday makethe “major of the Las Vegas-based Ultimate Fighting Championship.
Cage Assault was foundedf by Nick Harmeier, who has worked with former UFC lightweightt champion and native MemphianbQuinton ‘Rampage’ Jackson for five years. His goal is for his compant tobe “the Triple A of UFC” in the Harmeier held his first eveny on April 24 at Minglewood Hall in Midtown, but is lookin g for the larger profile of FedExForum for the next Harmeier says FedExForum and the , which were instrumental in the legalization of MMA events in Tennessee, have been extremely supportived of the company so far. He’s anticipating 2,000 fans for the event.
Harmeier says if the new even t isa success, he’d like to have events at FedExForu m every six weeks. “(The Aprio 24 event) was packed wall-to-wall and that was with Minglewoods being new and MMA being new to the Harmeier says. “We feel this next one will blow it out ofthe